About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
HARLEY-DAVIDSON, INC. (HOG): Insider Trades and Fund Holdings
In the past 12 months, HARLEY-DAVIDSON, INC. insiders reported 3 open-market purchases worth $1.44M and 4 sales worth $157K; 4 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Oct 1, 2026Insider saleCFO Jonathan R. Root sold $38,086 under a 10b5-1 plan
- Sep 1, 2026Insider saleCFO Jonathan R. Root sold $42,673 under a 10b5-1 plan
- Sep 1, 2026Planned saleRoot Jonathan R (officer) filed notice to sell about $85,483 around Sep 1, 2026
- Aug 13, 2026Planned saleKrause Paul J (former affiliate) filed notice to sell about $100,687 around Aug 13, 2026
- Aug 11, 2026Insider buyCAO Gayle Littleton bought $197,850
- Aug 10, 2026Insider buyCEO Artie Starrs bought $258,941
- Aug 3, 2026Insider saleCFO Jonathan R. Root sold $38,664 under a 10b5-1 plan
- Aug 3, 2026Planned saleRoot Jonathan R (officer) filed notice to sell about $38,664 around Aug 3, 2026
- Jul 31, 2026Insider buyDirector Daniel J. Nova bought $982,700
- Jul 1, 2026Insider saleCFO Jonathan R. Root sold $37,980 under a 10b5-1 plan
- Jun 30, 2026FundBridgewater Associates added 48% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies opened a position in Q2 2026 (13F filed Aug 13, 2026)
- Apr 7, 2026CongressRep. Tim Moore sell $50K–$100K
- Mar 12, 2026CongressRep. Tim Moore buy $15K–$50K
- Jan 23, 2026CongressRep. Tim Moore buy $15K–$50K
- Dec 18, 2025CongressRep. Tim Moore buy $15K–$50K
- Dec 9, 2025CongressRep. Tim Moore buy $15K–$50K
- Nov 28, 2025CongressRep. Tim Moore sell $15K–$50K
- Nov 21, 2025CongressRep. Tim Moore buy $15K–$50K
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 5, 2026.
| Filed | Insider | Type | Value | Score |
|---|---|---|---|---|
| Oct 5 | Jonathan R. RootCFO | ▼ SELL10b5-1 | $38K | |
| Sep 2 | Jonathan R. RootCFO | ▼ SELL10b5-1 | $43K | |
| Aug 13 | Gayle LittletonCAO | ▲ BUY | $198K | 49 |
| Aug 11 | Artie StarrsCEO | ▲ BUY | $259K | 60 |
| Aug 5 | Jonathan R. RootCFO | ▼ SELL10b5-1 | $39K | |
| Aug 3 | Daniel J. NovaDirector | ▲ BUY | $983K | 56 |
| Jul 6 | Jonathan R. RootCFO | ▼ SELL10b5-1 | $38K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Jonathan R. Root | CFO | 0 | $0 | 4 | $157K |
| Gayle Littleton | CAO | 1 | $198K | 0 | $0 |
| Artie Starrs | CEO | 1 | $259K | 0 | $0 |
| Daniel J. Nova | Director | 1 | $983K | 0 | $0 |
Trades by members of Congress
Reported under the STOCK Act. Amounts are ranges from the form. All Congress trades →
| Filed | Member | Type | Amount |
|---|---|---|---|
| Apr 28 |  Rep. Tim MooreR-NC-14 | ▼ SELL | $50K–$100K |
| Mar 24 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
| Feb 20 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
| Jan 7 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
| Dec 19 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
| Dec 2 | Rep. Tim MooreR-NC-14 | ▼ SELL | $15K–$50K |
| Dec 2 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
| Aug 5 | Rep. Tim MooreR-NC-14 | ▲ BUY | $15K–$50K |
Buybacks and executive pay
HARLEY-DAVIDSON, INC. spent $353.3 million buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
60 Artie Starrs (CEO), 2026-08-10. What the score means
A All 7 insider trades reported on time. How it is graded
Tracked funds that report HOG
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Bridgewater Associates | 128,632 | $3.15M | ▲ +48.2% |
| Renaissance Technologies | 35,300 | $863K | ▲ New |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →