Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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DSP Insider Trading: Insider Buys and Sells · https://wallstpal.com/stock/dsp/insider-trading/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Insider tradingForm 4

Viant Technology Inc. (DSP) Insider Trading

29 open-market trades reported since Jun 15, 2026: 0 purchases worth $0 and 29 sales worth $3.31M.

By insider

InsiderRoleBuysBoughtSellsSoldLatest
Larry MaddenCFO0$09$1.72MOct 14, 2026
Capital V LLC10% owner0$06$829KJul 23, 2026
Timothy VanderhookCEO0$07$378KJul 23, 2026
Christopher VanderhookCOO0$07$378KJul 23, 2026

All trades

DSP insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHolding3 mo. afterFiling
Oct 14Oct 13Larry MaddenCFOCFO▼ SELL10b5-120,71113.14$272K−6.0%Form 4 ↗
Sep 18Sep 16Larry MaddenCFOCFO▼ SELL10b5-117,04212.52$213K−4.6%Form 4 ↗
Sep 18Sep 18Larry MaddenCFOCFO▼ SELL10b5-114,60212.10$177K−4.1%Form 4 ↗
Aug 13Aug 11Larry MaddenCFOCFO▼ SELL10b5-127,45113.06$359K−6.4%Form 4 ↗
Jul 27Jul 23Larry MaddenCFOCFO▼ SELL10b5-12,81410.69$30K−0.7%Form 4 ↗
Jul 23Jul 22Capital V LLC10% owner10% owner▼ SELL10b5-115,00011.03$166K−54%Form 4 ↗
Jul 23Jul 23Capital V LLC10% owner10% owner▼ SELL10b5-112,91210.47$135KAll soldForm 4 ↗
Jul 23Jul 21Capital V LLC10% owner10% owner▼ SELL10b5-19,58811.70$112K−26%Form 4 ↗
Jul 23Jul 22Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-15,00011.03$55K−54%Form 4 ↗
Jul 23Jul 22Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-15,00011.03$55K−54%Form 4 ↗
Jul 23Jul 23Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-14,30410.47$45KAll soldForm 4 ↗
Jul 23Jul 23Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-14,30410.47$45KAll soldForm 4 ↗
Jul 23Jul 21Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-13,19611.70$37K−26%Form 4 ↗
Jul 23Jul 21Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-13,19611.70$37K−26%Form 4 ↗
Jul 8Jul 8Larry MaddenCFOCFO▼ SELL10b5-111,27312.69$143K−2.6%Form 4 ↗
Jul 8Jul 6Larry MaddenCFOCFO▼ SELL10b5-110,09712.78$129K−2.2%Form 4 ↗
Jul 8Jul 7Larry MaddenCFOCFO▼ SELL10b5-19,14912.86$118K−2.0%Form 4 ↗
Jun 18Jun 16Capital V LLC10% owner10% owner▼ SELL10b5-115,00011.17$168K−40%Form 4 ↗
Jun 18Jun 17Capital V LLC10% owner10% owner▼ SELL10b5-115,00011.09$166K−67%Form 4 ↗
Jun 18Jun 18Capital V LLC10% owner10% owner▼ SELL10b5-17,50010.96$82KAll soldForm 4 ↗
Jun 18Jun 16Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-15,00011.17$56K−40%Form 4 ↗
Jun 18Jun 16Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-15,00011.17$56K−40%Form 4 ↗
Jun 18Jun 17Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-15,00011.09$55K−67%Form 4 ↗
Jun 18Jun 17Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-15,00011.09$55K−67%Form 4 ↗
Jun 18Jun 18Timothy VanderhookCEOCEO (ind.)▼ SELL10b5-12,50010.96$27KAll soldForm 4 ↗
Jun 18Jun 18Christopher VanderhookCOOCOO (ind.)▼ SELL10b5-12,50010.96$27KAll soldForm 4 ↗
Jun 15Jun 15Larry MaddenCFOCFO▼ SELL25,37611.10$282K−5.2%Form 4 ↗
Jun 15Jun 15Timothy VanderhookCEOCEO▼ SELL9,12511.10$101K−4.2%Form 4 ↗
Jun 15Jun 15Christopher VanderhookCOOCOO▼ SELL9,12511.10$101K−3.0%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings