Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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W Insider Trading: Wayfair Inc. Insider Buys and Sells · https://wallstpal.com/stock/w/insider-trading/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Insider tradingForm 4

Wayfair Inc. (W) Insider Trading

14 open-market trades reported since Jul 6, 2026: 0 purchases worth $0 and 14 sales worth $72.7M.

By insider

InsiderRoleBuysBoughtSellsSoldLatest
Fiona TanCTO0$02$1.64MOct 22, 2026
Steven ConineDirector0$04$34.6MOct 19, 2026
Niraj ShahCEO0$04$34.6MOct 19, 2026
Jon BlotnerPres., Commercial & Operations0$04$1.96MOct 19, 2026

All trades

W insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHolding3 mo. afterFiling
Oct 22Oct 20Fiona TanCTOCTO (ind.)▼ SELL10b5-18,000115.00$920K−3.9%Form 4 ↗
Oct 19Oct 15Steven ConineDirectorDirector▼ SELL10b5-1117,000111.25$13.0M−53%Form 4 ↗
Oct 19Oct 15Niraj ShahCEOCEO▼ SELL10b5-1117,000111.25$13.0M−53%Form 4 ↗
Oct 19Oct 15Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-1546110.00$60K−0.5%Form 4 ↗
Oct 14Oct 12Steven ConineDirectorDirector▼ SELL10b5-169,000105.75$7.30M−24%Form 4 ↗
Oct 14Oct 12Niraj ShahCEOCEO▼ SELL10b5-169,000105.75$7.30M−24%Form 4 ↗
Oct 5Oct 1Fiona TanCTOCTO (ind.)▼ SELL10b5-17,000102.18$715K−3.3%Form 4 ↗
Oct 5Oct 2Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-16,056104.13$631K−4.9%Form 4 ↗
Sep 16Sep 14Steven ConineDirectorDirector▼ SELL10b5-169,000103.36$7.13M−19%Form 4 ↗
Sep 16Sep 14Niraj ShahCEOCEO▼ SELL10b5-169,000103.35$7.13M−19%Form 4 ↗
Sep 10Sep 8Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-16,968100.22$698K−5.9%Form 4 ↗
Aug 14Aug 12Niraj ShahCEOCEO▼ SELL10b5-169,000103.36$7.13M−16%Form 4 ↗
Aug 14Aug 12Steven ConineDirectorDirector▼ SELL10b5-169,000103.36$7.13M−16%Form 4 ↗
Jul 6Jul 2Jon BlotnerPres., Commercial & OperationsPres., Commercial & Operations▼ SELL10b5-15,92596.29$571K−4.8%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings