About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Unusual Machines, Inc. (UMAC): Insider Trades and Fund Holdings
In the past 12 months, Unusual Machines, Inc. insiders reported no open-market purchases and 3 sales worth $1.26M; 3 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 23, 2026NewsCompany reported: Signed a material agreement; Completed an acquisition or sale of assets
- Aug 20, 2026Insider saleChief Revenue Officer Stacy Rochelle Wright sold $714,959 under a 10b5-1 plan
- Aug 20, 2026Insider saleCFO Brian Joseph Hoff sold $296,819 under a 10b5-1 plan
- Aug 20, 2026Insider salePresident Andrew Ross Camden sold $250,334 under a 10b5-1 plan
- Aug 20, 2026Planned saleWright Stacy Rochelle (officer) filed notice to sell about $778,250 around Aug 20, 2026
- Aug 20, 2026Planned saleHoff Brian Joseph (officer) filed notice to sell about $322,987 around Aug 20, 2026
- Aug 20, 2026Planned saleCamden Andrew Ross (officer) filed notice to sell about $272,387 around Aug 20, 2026
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Aug 21, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 21 | Stacy Rochelle WrightChief Revenue Officer | ▼ SELL10b5-1 | $715K |
| Aug 21 | Brian Joseph HoffCFO | ▼ SELL10b5-1 | $297K |
| Aug 21 | Andrew Ross CamdenPresident | ▼ SELL10b5-1 | $250K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Stacy Rochelle Wright | Chief Revenue Officer | 0 | $0 | 1 | $715K |
| Brian Joseph Hoff | CFO | 0 | $0 | 1 | $297K |
| Andrew Ross Camden | President | 0 | $0 | 1 | $250K |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →