About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Reddit, Inc. (RDDT): Insider Trades and Fund Holdings
In the past 12 months, Reddit, Inc. insiders reported no open-market purchases and 9 sales worth $46.9M; 8 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Oct 14, 2026Insider saleCOO Jennifer L. Wong sold $9 million under a 10b5-1 plan
- Oct 13, 2026Insider saleCEO Steve Ladd Huffman sold $2.7 million under a 10b5-1 plan
- Sep 29, 2026Insider saleCEO Steve Ladd Huffman sold $2.5 million under a 10b5-1 plan
- Sep 15, 2026Insider saleCEO Steve Ladd Huffman sold $2.8 million under a 10b5-1 plan
- Sep 15, 2026Planned saleThe XYZ Revocable Trust (director, officer, 10% stockholder) filed notice to sell about $19.7 million around Sep 15, 2026
- Sep 14, 2026Insider saleCOO Jennifer L. Wong sold $9.7 million under a 10b5-1 plan
- Aug 31, 2026Insider saleCEO Steve Ladd Huffman sold $2.7 million under a 10b5-1 plan
- Aug 31, 2026Planned saleTHE XYZ REVOCABLE TRUST (director, officer, 10% stockholder) filed notice to sell about $2.8 million around Aug 31, 2026
- Aug 25, 2026Insider saleDirector Robert A. Sauerberg sold $820,070
- Aug 25, 2026Planned saleROBERT A SAUERBERG JR 2002 REV TR (director) filed notice to sell about $820,070 around Aug 25, 2026
- Aug 14, 2026Insider saleCOO Jennifer L. Wong sold $13.4 million under a 10b5-1 plan
- Aug 14, 2026Insider saleCEO Steve Ladd Huffman sold $3.2 million under a 10b5-1 plan
- Jun 30, 2026FundBridgewater Associates added 274% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundTiger Global Management added 1% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundDuquesne Family Office opened a position in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundSoros Fund Management cut 54% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundViking Global Investors cut 39% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies cut 7% in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 16, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 16 | Jennifer L. WongCOO | ▼ SELL10b5-1 | $9.03M |
| Oct 15 | Steve Ladd HuffmanCEO | ▼ SELL10b5-1 | $2.74M |
| Oct 1 | Steve Ladd HuffmanCEO | ▼ SELL10b5-1 | $2.51M |
| Sep 17 | Steve Ladd HuffmanCEO | ▼ SELL10b5-1 | $2.77M |
| Sep 16 | Jennifer L. WongCOO | ▼ SELL10b5-1 | $9.74M |
| Sep 2 | Steve Ladd HuffmanCEO | ▼ SELL10b5-1 | $2.66M |
| Aug 27 | Robert A. SauerbergDirector | ▼ SELL | $820K |
| Aug 18 | Jennifer L. WongCOO | ▼ SELL10b5-1 | $13.4M |
| Aug 18 | Steve Ladd HuffmanCEO | ▼ SELL10b5-1 | $3.21M |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Jennifer L. Wong | COO | 0 | $0 | 3 | $32.2M |
| Steve Ladd Huffman | CEO | 0 | $0 | 5 | $13.9M |
| Robert A. Sauerberg | Director | 0 | $0 | 1 | $820K |
Buybacks and executive pay
| Year | CEO pay reported | CEO pay "actually paid" | Value of $100 invested |
|---|---|---|---|
| 2025 | $3.10M | $307.4M | n/a |
| 2024 | $2.61M | $861.8M | n/a |
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
A All 9 insider trades reported on time. How it is graded
Tracked funds that report RDDT
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Coatue Management | 2,789,891 | $484.3M | No change |
| Tiger Global Management | 2,528,819 | $439.0M | ▲ +1.2% |
| Viking Global Investors | 1,565,518 | $271.7M | ▼ −38.6% |
| Renaissance Technologies | 1,450,078 | $251.7M | ▼ −7.4% |
| Bridgewater Associates | 257,428 | $44.7M | ▲ +274.1% |
| Soros Fund Management | 11,003 | $1.91M | ▼ −54.3% |
| Duquesne Family Office | 56,550 | $10K | ▲ New |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →