About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
MediaAlpha, Inc. (MAX) Insider Trading
123 open-market trades reported since Jun 15, 2026: 0 purchases worth $0 and 123 sales worth $16.1M.
By insider
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Keith Cramer | Chief Revenue Officer | 0 | $0 | 5 | $760K |
| Eugene Nonko | Director | 0 | $0 | 98 | $7.30M |
| Kuanling Amy Yeh | CTO | 0 | $0 | 7 | $483K |
| Steven Yi | See Remarks | 0 | $0 | 13 | $7.50M |
All trades
| Filed | Insider | Type | Value | 3 mo. after |
|---|---|---|---|---|
| Oct 21 | Keith CramerChief Revenue Officer | ▼ SELL10b5-1 | $137K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $85K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $85K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $83K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $23K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $23K | |
| Oct 21 | Eugene NonkoDirector | ▼ SELL10b5-1 | $22K | |
| Oct 19 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $35K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $69K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $68K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $67K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Oct 14 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Oct 9 | Steven YiSee Remarks | ▼ SELL10b5-1 | $241K | |
| Oct 9 | Steven YiSee Remarks | ▼ SELL10b5-1 | $22K | |
| Sep 25 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $28K | |
| Sep 23 | Eugene NonkoDirector | ▼ SELL10b5-1 | $72K | |
| Sep 23 | Eugene NonkoDirector | ▼ SELL10b5-1 | $70K | |
| Sep 23 | Eugene NonkoDirector | ▼ SELL10b5-1 | $12K | |
| Sep 23 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Sep 16 | Keith CramerChief Revenue Officer | ▼ SELL10b5-1 | $149K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $93K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $84K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $82K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $32K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $22K | |
| Sep 16 | Eugene NonkoDirector | ▼ SELL10b5-1 | $22K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $85K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $85K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $83K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $23K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $23K | |
| Sep 10 | Eugene NonkoDirector | ▼ SELL10b5-1 | $22K | |
| Sep 9 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $36K | |
| Sep 2 | Steven YiSee Remarks | ▼ SELL10b5-1 | $594K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $98K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $96K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $95K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $34K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Sep 2 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $107K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $106K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $98K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $43K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $42K | |
| Aug 26 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $109K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $106K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $105K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $43K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $42K | |
| Aug 19 | Eugene NonkoDirector | ▼ SELL10b5-1 | $42K | |
| Aug 17 | Keith CramerChief Revenue Officer | ▼ SELL10b5-1 | $166K | |
| Aug 17 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $163K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $111K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $109K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $105K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $44K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $44K | |
| Aug 12 | Eugene NonkoDirector | ▼ SELL10b5-1 | $42K | |
| Aug 5 | Steven YiSee Remarks | ▼ SELL10b5-1 | $910K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $102K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $97K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $96K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $41K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Aug 5 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $149K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $134K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $109K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $92K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $70K | |
| Jul 29 | Eugene NonkoDirector | ▼ SELL10b5-1 | $44K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $136K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $132K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $131K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $71K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $69K | |
| Jul 22 | Eugene NonkoDirector | ▼ SELL10b5-1 | $68K | |
| Jul 17 | Steven YiSee Remarks | ▼ SELL10b5-1 | $1.19M | |
| Jul 17 | Steven YiSee Remarks | ▼ SELL10b5-1 | $175K | |
| Jul 17 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $145K | |
| Jul 17 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $42K | |
| Jul 15 | Steven YiSee Remarks | ▼ SELL10b5-1 | $1.62M | |
| Jul 15 | Steven YiSee Remarks | ▼ SELL10b5-1 | $530K | |
| Jul 15 | Keith CramerChief Revenue Officer | ▼ SELL10b5-1 | $184K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $149K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $135K | |
| Jul 15 | Steven YiSee Remarks | ▼ SELL10b5-1 | $133K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $132K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $91K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $69K | |
| Jul 15 | Eugene NonkoDirector | ▼ SELL10b5-1 | $69K | |
| Jul 8 | Steven YiSee Remarks | ▼ SELL10b5-1 | $372K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $351K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $348K | |
| Jul 8 | Steven YiSee Remarks | ▼ SELL10b5-1 | $242K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $134K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $112K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $70K | |
| Jul 8 | Eugene NonkoDirector | ▼ SELL10b5-1 | $45K | |
| Jul 1 | Steven YiSee Remarks | ▼ SELL10b5-1 | $1.24M | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $116K | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $97K | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $93K | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $58K | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $33K | |
| Jul 1 | Eugene NonkoDirector | ▼ SELL10b5-1 | $32K | |
| Jun 26 | Kuanling Amy YehCTO | ▼ SELL10b5-1 | $33K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $70K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $68K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $68K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Jun 24 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Jun 18 | Steven YiSee Remarks | ▼ SELL10b5-1 | $240K | |
| Jun 18 | Eugene NonkoDirector | ▼ SELL10b5-1 | $133K | |
| Jun 18 | Eugene NonkoDirector | ▼ SELL10b5-1 | $67K | |
| Jun 18 | Eugene NonkoDirector | ▼ SELL10b5-1 | $21K | |
| Jun 18 | Eugene NonkoDirector | ▼ SELL10b5-1 | $11K | |
| Jun 15 | Keith CramerChief Revenue Officer | ▼ SELL10b5-1 | $123K |