About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Ibotta, Inc. (IBTA) Insider Trading
55 open-market trades reported since Jun 24, 2026: 0 purchases worth $0 and 55 sales worth $37.4M.
By insider
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Bryan Leach | CEO | 0 | $0 | 28 | $15.0M |
| Luke Roy Swanson | CTO | 0 | $0 | 16 | $4.51M |
| Marisa Daspit | CHIEF PEOPLE OFFICER | 0 | $0 | 4 | $211K |
| Thomas D. Lehrman | Director | 0 | $0 | 6 | $2.66M |
| Clark Jermoluk Founders Fund I LLC | 10% owner | 0 | $0 | 1 | $15.1M |
All trades
| Filed | Insider | Type | Value | 3 mo. after |
|---|---|---|---|---|
| Oct 23 | Bryan LeachCEO | ▼ SELL10b5-1 | $1.82M | |
| Oct 23 | Bryan LeachCEO | ▼ SELL10b5-1 | $650K | |
| Oct 23 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $453K | |
| Oct 23 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $438K | |
| Oct 23 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $185K | |
| Oct 23 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $174K | |
| Oct 23 | Marisa DaspitCHIEF PEOPLE OFFICER | ▼ SELL10b5-1 | $25K | |
| Oct 23 | Marisa DaspitCHIEF PEOPLE OFFICER | ▼ SELL10b5-1 | $12K | |
| Oct 21 | Bryan LeachCEO | ▼ SELL10b5-1 | $1.12M | |
| Oct 21 | Bryan LeachCEO | ▼ SELL10b5-1 | $1.09M | |
| Oct 21 | Bryan LeachCEO | ▼ SELL10b5-1 | $399K | |
| Oct 21 | Bryan LeachCEO | ▼ SELL10b5-1 | $391K | |
| Oct 7 | Bryan LeachCEO | ▼ SELL10b5-1 | $418K | |
| Oct 7 | Bryan LeachCEO | ▼ SELL10b5-1 | $209K | |
| Oct 5 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $236K | |
| Oct 5 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $236K | |
| Sep 23 | Bryan LeachCEO | ▼ SELL10b5-1 | $555K | |
| Sep 23 | Bryan LeachCEO | ▼ SELL10b5-1 | $71K | |
| Sep 14 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $805K | |
| Sep 14 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $805K | |
| Sep 10 | Bryan LeachCEO | ▼ SELL10b5-1 | $1.28M | |
| Sep 10 | Bryan LeachCEO | ▼ SELL10b5-1 | $193K | |
| Sep 3 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $220K | |
| Sep 3 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $220K | |
| Sep 3 | Marisa DaspitCHIEF PEOPLE OFFICER | ▼ SELL10b5-1 | $111K | |
| Sep 3 | Marisa DaspitCHIEF PEOPLE OFFICER | ▼ SELL10b5-1 | $63K | |
| Aug 19 | Bryan LeachCEO | ▼ SELL10b5-1 | $1.04M | |
| Aug 19 | Bryan LeachCEO | ▼ SELL10b5-1 | $211K | |
| Aug 19 | Bryan LeachCEO | ▼ SELL10b5-1 | $32K | |
| Aug 17 | Thomas D. LehrmanDirector | ▼ SELL | $595K | |
| Aug 17 | Thomas D. LehrmanDirector | ▼ SELL | $535K | |
| Aug 13 | Thomas D. LehrmanDirector | ▼ SELL | $709K | |
| Aug 13 | Thomas D. LehrmanDirector | ▼ SELL | $357K | |
| Aug 13 | Thomas D. LehrmanDirector | ▼ SELL | $294K | |
| Aug 13 | Thomas D. LehrmanDirector | ▼ SELL | $170K | |
| Aug 11 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $24K | |
| Aug 11 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $8K | |
| Aug 5 | Bryan LeachCEO | ▼ SELL10b5-1 | $2.06M | |
| Aug 5 | Bryan LeachCEO | ▼ SELL10b5-1 | $822K | |
| Aug 5 | Bryan LeachCEO | ▼ SELL10b5-1 | $370K | |
| Aug 5 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $145K | |
| Aug 5 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $145K | |
| Jul 22 | Bryan LeachCEO | ▼ SELL10b5-1 | $448K | |
| Jul 22 | Bryan LeachCEO | ▼ SELL10b5-1 | $33K | |
| Jul 8 | Clark Jermoluk Founders Fund I LLC10% owner | ▼ SELL | $15.1M | |
| Jul 8 | Bryan LeachCEO | ▼ SELL10b5-1 | $309K | |
| Jul 8 | Bryan LeachCEO | ▼ SELL10b5-1 | $3K | |
| Jul 6 | Bryan LeachCEO | ▼ SELL10b5-1 | $557K | |
| Jul 6 | Bryan LeachCEO | ▼ SELL10b5-1 | $214K | |
| Jul 6 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $209K | |
| Jul 6 | Luke Roy SwansonCTO | ▼ SELL10b5-1 | $209K | |
| Jul 6 | Bryan LeachCEO | ▼ SELL10b5-1 | $146K | |
| Jul 6 | Bryan LeachCEO | ▼ SELL10b5-1 | $77K | |
| Jun 24 | Bryan LeachCEO | ▼ SELL10b5-1 | $342K | |
| Jun 24 | Bryan LeachCEO | ▼ SELL10b5-1 | $120K |