About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Honest Company, Inc. (HNST): Insider Trades and Fund Holdings
In the past 12 months, Honest Company, Inc. insiders reported no open-market purchases and 10 sales worth $1.04M; 9 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 8, 2026Insider saleSVP Thomas Sternweis sold $122,500
- Oct 8, 2026Planned saleTHOMAS J STERNWEIS (officer) filed notice to sell about $122,445 around Oct 8, 2026
- Sep 14, 2026Insider saleSVP Thomas Sternweis sold $137,000 under a 10b5-1 plan
- Sep 14, 2026Planned saleTHOMAS J STERNWEIS (officer) filed notice to sell about $137,033 around Sep 14, 2026
- Aug 25, 2026Planned saleSTEPHEN WINCHELL (officer) filed notice to sell about $269,120 around Aug 25, 2026
- Aug 21, 2026Insider saleSVP Von Kunssberg Etienne sold $22,936 under a 10b5-1 plan
- Aug 21, 2026Planned saleETIENNE E VON KUNSSBERG (officer) filed notice to sell about $22,940 around Aug 21, 2026
- Aug 20, 2026Insider saleCEO Carla Vernon sold $588,286 under a 10b5-1 plan
- Aug 20, 2026Insider saleGeneral Counsel Brendan Sheehey sold $48,223 under a 10b5-1 plan
- Aug 20, 2026Insider saleChief People Officer Dorria L. Ball sold $33,992 under a 10b5-1 plan
- Aug 20, 2026Insider saleSVP Thomas Sternweis sold $31,951 under a 10b5-1 plan
- Aug 20, 2026Insider saleSVP Jonathan Mayle sold $30,743 under a 10b5-1 plan
- Aug 20, 2026Insider saleChief Fin. & Operating Officer Curtiss James Bruce III sold $15,614 under a 10b5-1 plan
- Aug 20, 2026Insider saleSVP Von Kunssberg Etienne sold $13,059 under a 10b5-1 plan
- Aug 20, 2026Planned saleCarla Vernon (officer) filed notice to sell about $577,408 around Aug 20, 2026
- Aug 20, 2026Planned saleBrendan Sheehey (officer) filed notice to sell about $47,308 around Aug 20, 2026
- Aug 20, 2026Planned saleDorra Ball (officer) filed notice to sell about $33,351 around Aug 20, 2026
- Aug 20, 2026Planned saleThomas Sternweis (officer) filed notice to sell about $31,332 around Aug 20, 2026
- Aug 20, 2026Planned saleJonathan Mayle (officer) filed notice to sell about $30,142 around Aug 20, 2026
- Aug 20, 2026Planned saleCurtiss Bruce (officer) filed notice to sell about $15,316 around Aug 20, 2026
- Aug 20, 2026Planned saleEtienne von Kunssberg (officer) filed notice to sell about $12,807 around Aug 20, 2026
- Jun 30, 2026FundRenaissance Technologies sold out in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 9, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 9 | Thomas SternweisSVP | ▼ SELL | $123K |
| Sep 15 | Thomas SternweisSVP | ▼ SELL10b5-1 | $137K |
| Aug 24 | Carla VernonCEO | ▼ SELL10b5-1 | $588K |
| Aug 24 | Brendan SheeheyGeneral Counsel | ▼ SELL10b5-1 | $48K |
| Aug 24 | Dorria L. BallChief People Officer | ▼ SELL10b5-1 | $34K |
| Aug 24 | Thomas SternweisSVP | ▼ SELL10b5-1 | $32K |
| Aug 24 | Jonathan MayleSVP | ▼ SELL10b5-1 | $31K |
| Aug 24 | Von Kunssberg EtienneSVP | ▼ SELL10b5-1 | $23K |
| Aug 24 | Curtiss James Bruce IIIChief Fin. & Operating Officer | ▼ SELL10b5-1 | $16K |
| Aug 24 | Von Kunssberg EtienneSVP | ▼ SELL10b5-1 | $13K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Thomas Sternweis | SVP | 0 | $0 | 3 | $291K |
| Carla Vernon | CEO | 0 | $0 | 1 | $588K |
| Brendan Sheehey | General Counsel | 0 | $0 | 1 | $48K |
| Dorria L. Ball | Chief People Officer | 0 | $0 | 1 | $34K |
| Jonathan Mayle | SVP | 0 | $0 | 1 | $31K |
| Von Kunssberg Etienne | SVP | 0 | $0 | 2 | $36K |
| Curtiss James Bruce III | Chief Fin. & Operating Officer | 0 | $0 | 1 | $16K |
Tracked funds that report HNST
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Renaissance Technologies | 0 | $0 | ▼ Sold out |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →