About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
EverQuote, Inc. (EVER): Insider Trades and Fund Holdings
In the past 12 months, EverQuote, Inc. insiders reported no open-market purchases and 14 sales worth $1.56M; 13 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 21, 2026NewsCompany reported: Signed a material agreement
- Oct 16, 2026Insider saleCAO Jon Ayotte sold $9,570 under a 10b5-1 plan
- Oct 16, 2026Planned saleJON AYOTTE (officer) filed notice to sell about $9,474 around Oct 16, 2026
- Oct 9, 2026Insider saleDirector George R. Neble sold $33,182 under a 10b5-1 plan
- Oct 9, 2026Insider saleDirector John L. Shields sold $28,454 under a 10b5-1 plan
- Oct 9, 2026Planned saleGEORGE NEBLE (director) filed notice to sell about $33,039 around Oct 9, 2026
- Oct 9, 2026Planned saleJOHN SHIELDS (director) filed notice to sell about $28,331 around Oct 9, 2026
- Oct 8, 2026Insider saleCTO David Brainard sold $52,257 under a 10b5-1 plan
- Oct 8, 2026Planned saleDAVID BRAINARD (officer) filed notice to sell about $50,918 around Oct 8, 2026
- Oct 6, 2026Insider saleCTO David Brainard sold $45,466 under a 10b5-1 plan
- Oct 6, 2026Insider saleCAO Jon Ayotte sold $8,591 under a 10b5-1 plan
- Oct 6, 2026Planned saleDAVID BRAINARD (officer) filed notice to sell about $45,303 around Oct 6, 2026
- Oct 6, 2026Planned saleJON AYOTTE (officer) filed notice to sell about $8,560 around Oct 6, 2026
- Oct 2, 2026Insider saleCFO Joseph Sanborn sold $12,697 under a 10b5-1 plan
- Oct 1, 2026Insider saleCEO Jayme Mendal sold $413,171 under a 10b5-1 plan
- Oct 1, 2026Planned saleMendal Jayme (officer) filed notice to sell about $420,229 around Oct 1, 2026
- Sep 15, 2026Insider saleCEO Jayme Mendal sold $509,209 under a 10b5-1 plan
- Sep 15, 2026Planned saleMendal Jayme (officer) filed notice to sell about $501,446 around Sep 15, 2026
- Sep 1, 2026Insider saleDirector Mira Wilczek sold $238,165
- Sep 1, 2026Planned saleMIRA E WILCZEK (director) filed notice to sell about $238,206 around Sep 1, 2026
- Aug 25, 2026Insider saleDirector John L. Shields sold $82,508 under a 10b5-1 plan
- Aug 25, 2026Insider saleCAO Jon Ayotte sold $38,011 under a 10b5-1 plan
- Aug 25, 2026Insider saleCTO David Brainard sold $29,038 under a 10b5-1 plan
- Aug 25, 2026Planned saleJOHN L SHIELDS (director) filed notice to sell about $83,214 around Aug 25, 2026
- Aug 25, 2026Planned saleJON AYOTTE (officer) filed notice to sell about $38,226 around Aug 25, 2026
- Aug 25, 2026Planned saleDAVID BRAINARD (officer) filed notice to sell about $29,202 around Aug 25, 2026
- Aug 19, 2026Insider saleDirector George R. Neble sold $60,516 under a 10b5-1 plan
- Aug 19, 2026Planned saleGEORGE NEBLE (director) filed notice to sell about $60,221 around Aug 19, 2026
- Jun 30, 2026FundRenaissance Technologies cut 42% in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 19, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 19 | Jon AyotteCAO | ▼ SELL10b5-1 | $10K |
| Oct 13 | George R. NebleDirector | ▼ SELL10b5-1 | $33K |
| Oct 13 | John L. ShieldsDirector | ▼ SELL10b5-1 | $28K |
| Oct 8 | David BrainardCTO | ▼ SELL10b5-1 | $52K |
| Oct 8 | David BrainardCTO | ▼ SELL10b5-1 | $45K |
| Oct 8 | Jon AyotteCAO | ▼ SELL10b5-1 | $9K |
| Oct 5 | Jayme MendalCEO | ▼ SELL10b5-1 | $413K |
| Oct 5 | Joseph SanbornCFO | ▼ SELL10b5-1 | $13K |
| Sep 17 | Jayme MendalCEO | ▼ SELL10b5-1 | $509K |
| Sep 3 | Mira WilczekDirector | ▼ SELL | $238K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Jon Ayotte | CAO | 0 | $0 | 3 | $56K |
| George R. Neble | Director | 0 | $0 | 2 | $94K |
| John L. Shields | Director | 0 | $0 | 2 | $111K |
| David Brainard | CTO | 0 | $0 | 3 | $127K |
| Jayme Mendal | CEO | 0 | $0 | 2 | $922K |
| Joseph Sanborn | CFO | 0 | $0 | 1 | $13K |
| Mira Wilczek | Director | 0 | $0 | 1 | $238K |
Buybacks and executive pay
EverQuote, Inc. spent $21 million buying back its own shares in 2025.
| Year | CEO pay reported | CEO pay "actually paid" | Value of $100 invested |
|---|---|---|---|
| 2025 | $9.21M | $13.5M | n/a |
| 2024 | $5.73M | $9.45M | n/a |
| 2023 | $4.13M | $2.53M | n/a |
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
A All 14 insider trades reported on time. How it is graded
Tracked funds that report EVER
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Renaissance Technologies | 543,279 | $12.9M | ▼ −42.3% |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →