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BZUN Insider Trading: Baozun Inc. Insider Buys and Sells · https://wallstpal.com/stock/bzun/insider-trading/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Insider tradingForm 4

Baozun Inc. (BZUN) Insider Trading

23 open-market trades reported since Jun 15, 2026: 23 purchases worth $673K and 0 sales worth $0.

By insider

InsiderRoleBuysBoughtSellsSoldLatest
Wenbin QiuCEO18$413K0$0Oct 23, 2026
Junhua WuChief Strategy Officer5$260K0$0Sep 17, 2026

All trades

BZUN insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueScoreHolding3 mo. afterFiling
Oct 23Oct 21Wenbin QiuCEOCEO (ind.)▲ BUY5,7003.50$20K19+0.3%Form 4 ↗
Oct 23Oct 22Wenbin QiuCEOCEO (ind.)▲ BUY5,7003.50$20K19+0.3%Form 4 ↗
Oct 16Oct 14Wenbin QiuCEOCEO (ind.)▲ BUY5,8003.44$20K28+0.3%Form 4 ↗
Oct 14Oct 13Wenbin QiuCEOCEO (ind.)▲ BUY5,8003.47$20K28+0.3%Form 4 ↗
Oct 14Oct 12Wenbin QiuCEOCEO (ind.)▲ BUY6,0003.34$20K28+0.4%Form 4 ↗
Sep 22Sep 18Wenbin QiuCEOCEO (ind.)▲ BUY7,0002.88$20K28+0.4%Form 4 ↗
Sep 22Sep 21Wenbin QiuCEOCEO (ind.)▲ BUY6,9002.85$20K28+0.4%Form 4 ↗
Sep 18Sep 17Wenbin QiuCEOCEO (ind.)▲ BUY7,1002.84$20K28+0.4%Form 4 ↗
Sep 18Sep 16Wenbin QiuCEOCEO (ind.)▲ BUY7,3002.74$20K28+0.4%Form 4 ↗
Sep 17Sep 15Junhua WuChief Strategy OfficerChief Strategy Officer▲ BUY13,9002.73$38K30+5.2%Form 4 ↗
Sep 16Sep 14Wenbin QiuCEOCEO (ind.)▲ BUY7,3002.74$20K28+0.4%Form 4 ↗
Sep 16Sep 15Wenbin QiuCEOCEO (ind.)▲ BUY7,3002.72$20K28+0.4%Form 4 ↗
Sep 4Sep 2Junhua WuChief Strategy OfficerChief Strategy Officer▲ BUY13,5002.85$38K30+5.3%Form 4 ↗
Jun 26Jun 24Junhua WuChief Strategy OfficerChief Strategy Officer▲ BUY29,0002.85$83K34+13%+7.0%Form 4 ↗
Jun 24Jun 22Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.81$28K31+0.6%+8.5%Form 4 ↗
Jun 22Jun 17Junhua WuChief Strategy OfficerChief Strategy Officer▲ BUY18,5002.84$53K30+9.0%−2.1%Form 4 ↗
Jun 22Jun 17Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.83$28K31+0.6%−1.8%Form 4 ↗
Jun 22Jun 18Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.77$28K31+0.6%+0.4%Form 4 ↗
Jun 17Jun 15Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.79$28K31+0.6%−0.4%Form 4 ↗
Jun 17Jun 16Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.72$27K31+0.6%+2.2%Form 4 ↗
Jun 15Jun 11Junhua WuChief Strategy OfficerChief Strategy Officer▲ BUY18,0002.69$48K30+9.6%+3.3%Form 4 ↗
Jun 15Jun 12Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.72$27K31+0.6%+2.2%Form 4 ↗
Jun 15Jun 11Wenbin QiuCEOCEO (ind.)▲ BUY10,0002.67$27K31+0.6%+4.1%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings