About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Strive, Inc. (ASST): Insider Trades and Fund Holdings
In the past 12 months, Strive, Inc. insiders reported 1 open-market purchase worth $199K and 6 sales worth $3.17M; 0 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 26, 2026NewsCompany reported: Signed a material agreement
- Oct 16, 2026NewsCompany reported: Signed a material agreement
- Oct 5, 2026Insider saleCEO Matthew Ryan Cole sold $1.8 million
- Oct 5, 2026Insider saleGeneral Counsel Brian Logan Beirne sold $629,099
- Oct 5, 2026Insider saleDirector Jonathan R. Macey sold $203,144
- Oct 5, 2026Insider saleDirector James Lavish sold $184,530
- Oct 5, 2026Insider saleChief Marketing Officer Arshia Sarkhani sold $176,537
- Oct 5, 2026Insider saleCFO Benjamin Pham sold $131,886
- Oct 5, 2026Planned saleMACEY JONATHAN R (director) filed notice to sell about $203,145 around Oct 5, 2026
- Oct 5, 2026Planned saleLavish James (director) filed notice to sell about $184,530 around Oct 5, 2026
- Oct 2, 2026Planned saleCole Matthew Ryan (officer, director) filed notice to sell about $1.8 million around Oct 2, 2026
- Oct 2, 2026Planned saleBeirne Brian Logan (officer) filed notice to sell about $629,099 around Oct 2, 2026
- Oct 2, 2026Planned saleSarkhani Arshia (officer) filed notice to sell about $176,537 around Oct 2, 2026
- Oct 2, 2026Planned salePham Benjamin (officer) filed notice to sell about $131,886 around Oct 2, 2026
- Aug 14, 2026Insider buyDirector Pierre Rochard bought $199,386
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 5, 2026.
| Filed | Insider | Type | Value | Score |
|---|---|---|---|---|
| Oct 5 | Matthew Ryan ColeCEO | ▼ SELL | $1.84M | |
| Oct 5 | Brian Logan BeirneGeneral Counsel | ▼ SELL | $629K | |
| Oct 5 | Jonathan R. MaceyDirector | ▼ SELL | $203K | |
| Oct 5 | James LavishDirector | ▼ SELL | $185K | |
| Oct 5 | Arshia SarkhaniChief Marketing Officer | ▼ SELL | $177K | |
| Oct 5 | Benjamin PhamCFO | ▼ SELL | $132K | |
| Aug 18 | Pierre RochardDirector | ▲ BUY | $199K | 37 |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Matthew Ryan Cole | CEO | 0 | $0 | 1 | $1.84M |
| Brian Logan Beirne | General Counsel | 0 | $0 | 1 | $629K |
| Jonathan R. Macey | Director | 0 | $0 | 1 | $203K |
| James Lavish | Director | 0 | $0 | 1 | $185K |
| Arshia Sarkhani | Chief Marketing Officer | 0 | $0 | 1 | $177K |
| Benjamin Pham | CFO | 0 | $0 | 1 | $132K |
| Pierre Rochard | Director | 1 | $199K | 0 | $0 |
37 Pierre Rochard (Director), 2026-08-14. What the score means
A All 7 insider trades reported on time. How it is graded
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →